Privacy Policy

Privacy Policy
GM Strength
https://www.gmstrength.com

1. Data Controller
In accordance with the General Data Protection Regulation (GDPR – EU 2016/679), the data controller for this website is:

  • Name: GM Strength (Giuseppe Merendino)

  • Email: support@gmstrength.com

  • Type of controller: Individual

2. Data We Collect
We may collect and process the following personal data:

  • Full name

  • Email address

  • Phone number (optional)

  • Training and health-related preferences (optional)

  • Billing and shipping information (for purchases)

  • IP address and browsing data

3. Purpose of Data Processing
We use collected data for the following purposes:

  • Managing registrations for coaching programs

  • Providing access to paid digital content and services

  • Sending newsletters and updates (with prior consent)

  • Customer support and communication

  • Website analytics and performance monitoring

  • Processing orders and payments via WooCommerce

4. Legal Basis for Processing

  • Consent (e.g. newsletter opt-in)

  • Performance of a contract (e.g. coaching purchase)

  • Legal obligation (e.g. invoicing)

  • Legitimate interest (e.g. service improvement)

5. Data Sharing
We may share your data with:

  • Our internal support and coaching team

  • Third-party tools for email marketing (FluentCRM, Amazon SES)

  • Analytics tools (Google Analytics with IP anonymization)

  • Payment processors (Stripe, PayPal)

  • Website hosting provider (SiteGround or similar)

All third parties are GDPR-compliant or operate under equivalent protections.

6. Data Retention
Personal data is stored:

  • As long as necessary to provide services

  • As long as legally required for accounting and taxation

  • Until the user requests deletion

7. Your Rights
You can exercise the following rights at any time:

  • Access your data

  • Correct or update your data

  • Request deletion of your data

  • Restrict or object to data processing

  • Request data portability

To exercise these rights, email us at info@gmstrength.com

8. Security Measures
We implement appropriate technical and organizational measures to protect personal data, including secure hosting, limited access, and encrypted data transmissions where applicable.

9. Cookies and Tracking Technologies
We use cookies and similar technologies to:

  • Enable website functionality

  • Analyze site usage

  • Track marketing performance (Meta Pixel, Google Analytics)

Consent is managed through a cookie banner in compliance with GDPR. You can modify your preferences at any time.

10. Updates to this Policy
We reserve the right to modify this policy at any time. Any changes will be posted on this page. We encourage you to check back periodically.

Last updated: May 31, 2025